Problems facing small business
External problems
External problems are countless, including the
state of the economy, the
high cost of insurance, taxes, red tape, health & safety, lack of
bank lending, competition within Canada and from abroad, and the list just goes
on. Many of these issues are beyond control of the individual business so we
will focus on internal problems.
Internal Problems
Cash
Finding it and managing it. There is never enough.
Fast growing companies can outgrow available resources. Underperformers can’t
acquire cash.
Leasing vs purchasing can lesson stress while
commercial loans, credit cards and overdrafts are expensive. Care is needed to
protect the business’ overall credit rating.
Lack of a Clear Plan
Many businesses don’t
know how to plan. Lack of a plan aggravates
the cash problem by wasting cash chasing tempting diversions; it is wasteful to
throw money at problems hoping for a quick fix. Equally important is revising your plan according to
changing economic and business conditions and to ensure your survival in a recession.
Ineffective
Leadership
This
issue takes many forms. It is frequently in the form of depth of leadership.
The owner of the company is too hands-on and a) does not concentrate enough on
his primary role as a leader rather than a manager; and b) fails to enlist
support of competent managers and staff or through recruitment and
outsourcing.
This may cause the company to stop growing and eventually could lead to
failure.
Sales/Marketing
Competence
This
leads back to planning and leadership. Many businesses have not defined what
their USP is. Don’t try to compete in conflicting areas, such as lowest price
and highest service. One lowers revenue and the other adds to costs. Part of
the planning process for a product should include a clear answer to one question, “why
should they buy from me?”
Lack
of Execution
This may be the largest issue facing small
business. This lack can be in a number of forms including:
-
Poor execution of strategy
-
Failure of new product
development
-
Owners spend only minimal time
on strategy
-
Poor communication of strategy
to employees
-
Lack of performance measures and
little performance analysis
These are some of the problems from my viewpoint.
What do you think?
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