It is important in building your business to understand your strengths and where you can increase your competitive advantage and produce better results.
What gives you a competitive advantage?
It is your ability to bring together every attribute of your business, to work seamlessly to deliver a standard of excellence your competitors cannot achieve.
How can I assess my organization's competitive advantage?
Check your pulse by asking yourself key questions about your products vs competition; your market share, ability to attract key contracts and customers.
Are you ahead of or lagging competition?
If ahead, you want to maintain that gap and if lagging you want to close the difference in performance. One major way to improve and stand out is to ensure your key brands or services offer unique attributes that competition cannot offer.
Strategically it may be time to invest in a positioning review. A great source to help you through this process is Ed Roach, The Branding Expert. I highly recommend his service.
Contact Ed at:
Ed Roach
ed@thebrandingexperts.ca
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