Business Success

New 5 C’s for Business

 

Contribution, Conviction, Culture, Commitment, Confidence

 

These 5 C’s act together in a business and support each other.  When one starts to become affected, the others may also become unstable.  This can affect the overall performance of the business. When employees have high levels of all the 5Cs, then they'll perform at their best whatever happens.

 

1. Contribution.

This is derived from the core work activities. It is important to have clear goals, striving to attain them and having management support to deal with issues that might prevent you meeting your objectives. Employees do best when they feel appreciated and valued by management and colleagues. So it’s not just about delivering: it’s about doing that within collaborative working relationships too.

2. Conviction.

This is expressed in short-term motivation both in good times and bad. The company benefits from employees who keep going even when things get tough, and maintain energy, motivation and resources that allow them to pull you through.The key to doing this is feeling resilient, efficient and effective. Employees are much more resilient than many managers realize and are often committed to dealing with problems faced in the job.

3. Culture.

Performance and happiness at work are really high when employees feel they fit within their organizational culture. Not fitting in is hugely draining and de-energizing. If you’re in the wrong job, you’ll find that the values mean little to you or political and you don’t have much in common with your colleagues.  

4. Commitment.

Employee commitment is important because it underlies the reasons of why you work. It is key that employees perceive they are doing something worthwhile, have a strong intrinsic interest in the job and feel that the vision of your organization resonates with them.

5. Confidence.

Confidence is the pathway leading to the other four drivers. If confidence is lacking in employees performance suffers. Too much leads to arrogance and sometimes poor decisions. Self-confidence with employees will produce employees who will take a risk or try new approaches to work. Confident organizations are a product of confident individuals treated with respect by management.

Management can support these elements by showing trust in employees, and recognizing good performance. This will instill pride in the organization and enhance the opportunity of success.