There are critical areas where your ability to think largely determines the success or failure of your business. The greater clarity you have in each of these areas, the better decisions you will make and better results you will achieve.
1. Have a vision
One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? Who is the target market? What level of service do you want to provide? Do you want to be “one among many" or do you want to be considered a leader in your industry?
2. Develop a plan
Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a viable plan. Take time to map out what needs to be done to achieve your outcomes.
3. Measure results
Establish key yardsticks for success. They would include financial goals and profitability but should include a measure of customer satisfaction. Your ability to satisfy your customers to such a degree that they buy from you rather than from competitors, that they buy again, and that they bring their friends is a key determinant of growth and profitability.
4. Surround yourself with great People
One of most important keys to success is a strong team. People can be your greatest asset or an enormous liability. Great people will push you, teach you, inspire you, and ultimately grow your business.
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