Business Management

Incentives for Key Managers

As the year ends and goals are set for the new year there may be a key role for incentives in managing and retaining key executives for the company. Rewards and incentives in the workplace have benefits for both employees and employers
Here are some reasons for and examples of how to structure effective incentive programs for the management group.


1. Monetary Incentives
Monetary incentives reward workers for performance and productivity through money. These incentives include employee stock options, profit sharing plans, paid time off, bonuses and cash awards.

2. Non-Monetary Opportunities
Non-monetary incentives reward employee performance through perks and opportunities. These rewards can include flexible work hours, training opportunities and the ability to work independently. The rewards and incentives are valuable to an employee because they may allow workers to learn new skills and pursue advancement opportunities.

3. Turnover. 
You want to retain key management personnel for a number of reasons. High turnover destabilizes the company and can have severe effects on moral of employees and the bottom line.

4. Enhance Growth.
You want to retain high performing managers to enhance your own company’s growth potential and to keep key people from wanting to look at other opportunities.

5. Setting the Bar
Good managers don’t expect a bonus without achievement but don’t set the bar so high as to be unachievable. That becomes a disincentive to achieve growth.

6. Improve Profits.
Set goals that help improve your bottom line; just achieving new sales records is not a priority if the costs exceed the benefit. Sales executives should be just as concerned about profitable sales as the CFO.

7. Share.
Pay executives for overachieving by sharing profits. As profits goals are exceeded rewards can continue to be major incentives if shared fairly. Reward contribution. Roll plans forward and allow incremental bonuses for achievements in consecutive years. That’s a great way to keep a key person from leaving; that extra bonus for additional achievement may be too juicy to walk away from.
Incentives are important tool to maintain a motivated and dedicated management team and a well-designed plan can bear fruit over the long term. 

I trust these suggestions may help with goal setting in the new year. Please let me have your thoughts. gerry@polarisgroumc.com
   

Business Management

Maintain the Leading Edge

Long-term business success involves creating, managing and exploiting assets and skills that competitors find difficult to match or counter. Developing this advantage is a continuing process, not a fixed event. Here are tips to help you develop competitive advantage and build barriers to entry.



1. Leadership
The top management team leading your company must develop a vision for the organization; obtain employee commitment to achieving that vision; and build effective relationships with key stakeholders (e.g., partners, customers and suppliers). At the same time, management must be a catalyst for change.

2. Leverage Core Competencies:  
One key to sustaining a competitive advantage is to develop a core set of competencies that customers want and that are difficult for others to imitate. These competencies can be exploited and leveraged to develop new products or to go after new markets. The ability to leverage core competencies across geographic and product business units helps firms to achieve economies of scale and scope.

3. Develop Customer Loyalty: 
Every business seeks satisfied customers who return again and again because they trust a company’s product or service. Their repeat business comes at a much lower cost to you than that of a customer who must be constantly enticed to continue buying or a new customer that takes time to cultivate and switch from a competitor.

4. Attract and Retain Key Staff
Companies must start by investing appropriately to recruit and select top-quality employees. Then they must invest in training and development to continuously build employee skills and develop a corporate culture that promotes loyalty, commitment and cohesion. Finally, employees must be rewarded for skill development. Staff turnover can be more expensive than rewarding existing key employees.

5. Protect Intellectual Property: 
Products, technologies, business methods, patents, trademarks, copyrights and other forms of intellectual property can significantly enhance a company's ability to secure and defend sources of marketplace advantage, even in times of rapid technological change. Intellectual property is a means of creating a proprietary, defensible market advantage.

6. Stay Flexible: 
Sustaining competitive advantage requires a continuous rethinking of current strategic actions, organization structure, communication systems, corporate culture, and asset deployment. In short, every aspect of a firm's operations must be examined frequently in order to maximize their long-term health. Strategic flexibility gives any firm the ability to respond quickly to changing conditions and thereby develop and/or maintain a significant competitive advantage.

I hope these ideas help maintain that competitive edge that is key to continued growth of the business. Please share your thoughts: gerry@polarisgroupmc.com