Business Management

Let’s Maximize Profits

Profits are the lifeline of small businesses. As your profits increase and become more predictable, your small business has a greater chance of surviving—and most businesses don't.
Most of the time, small business owners can't afford to wait for the results of long-term, large-scale changes to their business model.
As much as possible, if you want to turn a bigger profit as a small business owner, the quicker you can do it, the better.
The following simple changes can help you maximize your profitability right away.

1. Convert One-Time Clients Into Recurring Clients
There are many reasons why converting your customers into repeat clients can quickly   improve your profitability. Recurring customers tend to spend more and purchase more frequently than new customers.

2. Examine key performance measures 
    Falling sales, shrinking working capital, and rising costs are key indicators to monitor.

3. Manage your costs
    More effective purchasing can improve margins. Eliminate waste of materials and time.

4. Encourage Referrals
    If there's one marketing channel that can maximize your profits, referrals would be it.

5. Review sales to long term customers
   You may find out some customers are not as profitable as you thought.

In most cases, a combination of these measures will give a boost to profitability. Incorporate these measures into your business plan and review frequently.

Be diligent and execute, execute, execute.

I hope these suggestions help you focus on improving results. Please let me have your thoughts: Gerry@polarisgroupmc.com

Business Management

Want to be Quantum – Safe with Your Cyber security?

Cora Cybersecurity Inc is a company developed by our guest blogger, Joe Latouf.

Here is an interesting brief outline that should attract your interest.


Cora Cyber Security Inc. has pioneered Quantum Safe Cryptography. Current standards of encryption can and have been broken and when Quantum Computers become more commonplace a new standard of security will be needed.

Cora Cyber Security can provide QUANTUM SAFE CRYPTOGRAPHY TODAY. And it is UNBREAKABLE.

Cyber criminals cost the global community  over $700 billion annually.

CORAcsi has developed Quantum Safe Encryption that is:

• Fast – cyber hygene is an important consideration. When users do not have to wait for files/data, the temptation to “bypass encryption” is removed.

• Central Control – unlike decentralized peer to peer networking technology like “blockchains” Cora is centrally controlled. Ownership of the data/solution is well defined.

• Secure – both today and tomorrow. Let potential adversaries spend the time, energy and money to record your transmissions. Even quantum computers, when they mature, will not unCORAFY (decrypt) your information.

These are but a few insights into how you can strengthen your organization’s protection against cyber theft.

For a demonstration on how to secure your business, don’t procrastinate.

Call Joe Latouf, President, Cora Cyber Security Inc. today for a demonstration on this exciting leading edge technology.
Cell: 519-968-1338
Email: jlatouf@coracsi.com