Do you have strong cash management?
Poor management is the main reason for business failure and
poor cash management is among the most frequent contributors to failures.
Managers need to understand the basic concepts of cash flow and how to plan for
unforeseen problems that are often faced in business.
Cash vs. cash flow
Cash is ready
money in the bank or in the business. It is not inventory, accounts receivable,
and it is not property. These can potentially be converted to cash, but can't
be used to pay suppliers, rent, or employees.
Profit growth
does not necessarily mean more cash on hand. Profit is the amount of money you
make over a given period of time, while cash is what you must have on hand to
keep your business running. Over time, a company's profits are of little
value if they are not accompanied by positive net cash flow. You can't spend
profit; you can only spend cash. Watching the cash inflows and outflows is one
of the most pressing management tasks for any business.
Positive Cash Flow
If its cash inflow exceeds the outflow, a company has a positive cash flow. A positive cash flow is a good sign of financial health, but is by no means the only one.
Negative Cash Flow
If its cash
outflow exceeds the inflow, a company has a negative cash flow. Reasons for
negative cash flow include too much or obsolete inventory and poor collections
on accounts receivable (what your customers owe you). If the company can't
borrow additional cash at this point, it may be in serious trouble.
Practice Good
Cash Flow Management
·
Good cash management is simple. It involves:
·
Knowing when, where, and how your cash needs will
occur
·
Knowing the best sources for meeting additional
cash needs
Being prepared to meet these needs when they occur, by keeping good
relationships with bankers and other creditors
The starting point for good cash flow management is developing a cash
flow projection. Smart business owners know how to develop both short-term
(weekly, monthly) cash flow projections to help them manage daily cash, and
long-term (annual, 3-5 year) cash flow projections to help them develop the
necessary capital strategy to meet their business needs. They also prepare and
use historical cash flow statements to understand how they used money in the
past.